I am deep in the heart of virtual accessorizing my different online profiles. I’ve received, one virtual rose, found out how to put YouTube videos in my website, and am discovering the interesting world of high-tech fashion online. Gosh, I almost feel as if I have to primp in front of a mirror every time I enter another web site. All of this stuff is downright fascinating, if it’s not time-consuming, but there is a method to all this madness.
We Love Who We Are
Did you know that the top reason people communicate on social networking sites is to communicate some sort of identity? That’s right! That’s the reason people join these sites, the reason they are so popular, and why it’s very important to have the right image on them, depending on your needs. After all, it isn’t just you looking at the profile. There are a ton of people who might visit it, including potential future employers. For me, it is often my clients and so they want to see that I am a professional writer or my spiritual resume, and many of these sites can show just that. So, today, I was also offered a virtual drink, which I declined. I don’t drink that much in real life and I want my profile to be as authentic as it can be. To show up with multiple drinks would be a little inappropriate for who I am, considering my sites are about spiritual and professional aspects of who I am.
Marketing On Social Networks
When people click with your identity, they really buy in to who you are. In marketing terms, you already have someone interested in doing business with you. You build up a contact list based on all those seemingly frivolous interactions with roses, virtual hugs, or common interests. And, this is at the very heart of good marketing – to have some sort of empathic connection with people so that they trust you. Since you can’t shake their hand or look them in the eye, in a conventional sense, some of these applications and widgets serve the same purpose. We’ve just started to figure out how social networking is changing the marketing landscape, but one this is for sure, it’s still about the human connection.
*Image Courtesy of Flickr Creative Commons license by blinkbyblink