Category Archives: online tools

Can We Heal Humanity and the Planet by Changing the Way We Sell?

24World-Renowned Speakers Come Together for the 7 Graces Telesummit

In February 2008, at the start of the global economic recession, Lynn Serafinn’s television blew up. Six months after she made the decision not to replace it, as she watched everyone around her become more and more stressed about their finances, she suddenly realised she shared none of their anxieties. In fact, she realised her spending had gone down, and that her financial situation had actually improved. She began to wonder if there was a connection between this and the fact that she was no longer consuming a daily dose of the nightly news and television advertising.

It was then that Lynn started asking the question, “Is marketing making us ILL?” And by marketing, she included anything that was in the business of “selling ideas,” including politics and the nightly news.

This began a two-year journey for Lynn, as she researched and wrote her new book, The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. She wanted to discover the unspoken marketing mechanisms that were making our society, our economy and our environment ill. But most of all, she wanted to discover how we human beings could create a new paradigm for marketing, business and living that could heal both humanity and the planet.

And now, Lynn’s ground-breaking book The 7 Graces of Marketing is finally coming to Amazon and all major retailers on December 13th, 2011.

To celebrate the launch of The 7 Graces of Marketing, an illustrious panel of 24 of the world’s leading minds are coming together to discuss how we can bring back ethics and values into business and marketing, so we can start the change the world together at:

The 7 Graces of Marketing Telesummit

A FREE 7-Part Online Happening!

December 6th-9th, 2011

Register FR*EE at http://the7gracesofmarketing.com/free-telesummit

Over the course of four days, you will hear seven dynamic 90-minute discussions on the “7 Deadly Sins” of marketing and their corresponding “7 Graces” from Lynn’s book:

  • Part 1: Disconnection vs. Connection
  • Part 2: Persuasion vs. Inspiration
  • Part 3: Invasion vs. Invitation
  • Part 4: Distraction vs. Directness
  • Part 5: Deception vs. Transparency
  • Part 6: Deception vs. Transparency
  • Part 7: Competition vs. Collaboration

And take a look at this fabulous panel of guest speakers:

1. Joe Vitale – world-renowned media guest; appeared in the film The Secret; bestselling author of The Attractor Factor and dozens more

2. Greg S. Reid – Film maker, speaker, bestselling author of Think and Grow Rich: Three Feet from Gold and many others

3. Eric Pearl – World renowned energy healer, Founder of The Reconnection; author of  The Reconnection: Heal Others, Heal Yourself

4. Dan Hollings – mobile marketing expert; the brains behind the marketing campaign for the film The Secret

5. Pamela Slim – Award-winning author of Escape From Cubicle Nation; speaker; media expert

6. Liz Goodgold – Branding expert, author of Red Fire Branding and DUH! Marketing

7. Allison Maslan – Life and Business Mentor; founder of 9 successful businesses; bestselling author of Blast Off!

8. Suzanne Falter-Barnes – Business and Marketing coach; Co-founder of The Spiritual Marketing Quest

9. Tad Hargrave – Founder of Marketing for Hippies

10. Richard S. Gallagher – Communications skills expert; bestselling author of What to Say to a Porcupine and How to Tell Anyone Anything

11. Ward Vandorpe – International marketer; Founder of Expert Marketeer

12. Misa Hopkins – Consultant, author of The Root of All Healing; Spiritual Director of the New Dream Foundation

13. Barbara Altemus – Producer of The Calling; author of The Gift of Pain

14. Andrea Conway – Attraction Marketing Coach, marketing executive

15. Renee Baribeau – “The Practical Shaman;” Director of Desert Holistic Network

16. Renee Duran – Graphic designer; web developer; former advertising art/creative director; designed the book cover of The 7 Graces of Marketing

17. Michael Drew – Book marketer; speaker; Founder of Promote a Book

18. Jeffrey Van Dyk – Business and Marketing Coach; Co-founder of The Spiritual Marketing Quest 1

19. Chris Arnold – Award-winning creative innovator; expert in ethical marketing; author of Ethical Marketing and the New Consumer

20. Kate Osborne – PR at Solarus Foundation; resident author for More To Life Magazine; former editor of Kindred Spirit Magazine

21. Tanya Paluso – Empowerment mentor; community leader; Leader of Tribal Truths

22. Shelagh Jones – marketer and Founder of Spiritus Spiritual Marketing Directory

23. Paula Tarrant – Transformation and Transition Coach; Founder of Inspired Women Work

24. And, of course, Lynn Serafinn, author of The 7 Graces of Marketing

This special 7-part telesummit is Lynn’s FREE gift to you, to celebrate the launch of her book, which is coming Tuesday December 13th, 2011.

Register at http://the7gracesofmarketing.com/free-telesummit

During the broadcast, Lynn be telling you how you can receive a complete library of beautiful free gifts, kindly offered by dozens of her friends and colleagues, when you buy The 7 Graces of Marketing in paperback or Kindle from Amazon on December 13th. AND when you buy the book on the day of the launch, Lynn will also give you the complete set of MP3 downloads—that’s 10 hours of content-rich audio from 24 international thought leaders—absolutely free. And as a special gift, Lynn is also offering a full 1-year membership to her new 7 Graces Global Community starting in 2012, where you will be invited to hear exclusive interviews with thought leaders throughout the year, so we can all work together to shift the paradigm of business and marketing. If you can’t make the live event, do register anyway, because Lynn will send you the links to listen to the audio playback. This is a topic that is so needed in this transitional point in our history, this event promises to be THE online event of 2011. I hope you will join us online on December 6th-9th.

Again, the link to register free is http://the7gracesofmarketing.com/free-telesummit

Online Calendar Choices For Scheduling Compassionate Care

*SMILING PUG* CALENDAR-FEB 08Who knew that the little every day errands we take for granted can become a logistical puzzle when it comes time to take care of them for someone else? I have been looking over multiple online calendars trying to find a free calendaring system to help schedule meals, rides, and overnights for my friend who is in treatment for a brain tumor. Here is a review of some of the systems so far…

LotsaHelpingHands.com

This site is set up with a scheduler to be able to assign people to tasks or to let them assign themselves. It has a few bugs, but it’s what we used for the first round of rides to and from chemotherapy treatments. It’s a fairly new site, so there are still some kinks being worked out. The biggest problem I had was registering people in the group online. It’s a bit confusing for people and it takes my approval to finally get them in, and by that time they are long gone and not engaged anymore or think they have not been approved. Email addresses that have spam protection on them, like SpamArrest, did not receive invites too and there appears to be no way to work around that, other than to get an email that has no spam protection on it.

The scheduling piece was very sophisticated and provides an online calendar of tasks and their assigned individuals. It is set up so that those people who join the lotsahelpinghands.com site you set up can claim their own task or event, without you having to schedule everyone through a central coordinator. Unfortunately, for some reason, some people did not seem to want to take the time to learn how to claim a ride or task in the system and complained about it and refused to schedule through the system. Instead, they would declare their intent for a day or event, and than I would have to schedule it for them in the system. So, it didn’t save any time for the most part. It did change the color of the day when a task was assigned, which was a great feature to let me know what days still needed to be scheduled.

However, if you have a bunch of tech-phobic individuals, this system can overwhelm them, even though the concept and execution are probably better than anything else that you don’t have to program yourself. It has a way to alert people when their task is coming up through email too and a way to add recurring events like medical appointments or rides.

Google Calendar

This is another option and it also tends to be quite sophisticated. It can be a great way to add events, and you can invite certain people to come to the event through the scheduler using their email addresses. It will only let people who know your google username and password to modify the online calendar, which means you really have to trust these people. You can’t have everyone who joins given that password or it’ll be impossible to manage the changes. So, the control is still centralized to a particular coordinator or two. However, the nice thing about Google calendar is that it can be made public or embedded in other systems, making it far more versatile than Lotsahelpinghands. If you add a task widget from http://www.rememberthemilk.com, you can also potentially add day tasks for things like groceries etc. But, again, that may be more sophisticated than you need. Otherwise, you can set up recurring events, if you have appointments that fall on particular days and you can send invitations too, through the email invite until someone claims it. Obviously, that’s a heck of a lot of emails going back and forth and tough to manage.

So, it’s really not a group calendar unless you allow someone to modify the calendar, and it doesn’t differentiate between tasks like rides, meals, and overnights, unless you write it in the title so people know. It doesn’t really show me if a task is assigned by changing colors automatically, a feature in Lotsahelpinghands.com that was very valuable. I’m not expert on this system, but it does have some advantages, including the ability to print it out in paper format, which I will show how it works well for what we need later. I didn’t see a way to find out who has claimed what task, which is essential for managing the entire month of tasks.

Ning Community

You can go and set up an Ning community, at ning.com, to develop a support team for the person who is ill online. They now have an events scheduler which works wells for meetings and lets you RSVP and comment on each entry too. One of the issues that I saw here is that they want a photo or picture for every event, which is too time-consuming to keep uploading for multiple events like we’re trying to schedule. It’s okay for like a monthly support meeting, but I don’t want to do it for daily events, and there is no recurring event function as in Google and LotsaHelpinghands. So, while I love the RSVP and comment on each event features, I really, really need the recurring event feature and a way to track who claims what ride, meal, or overnight stay without too much fuss. You can ask people to send a comment when they claim a task, and the system will send an email to the coordinator. That is one way to do it, but I will have to open each individual email, check to see that they are claiming and not dropping a task in the comments, and then hope I didn’t miss anything. Too tricky.

The Community Solution

For something as vital as home care, you can’t rely on electronic solutions. They should be available to establish tools to expedite the scheduling, but a good old-fashion support team meeting to schedule different tasks is really the ticket when you are working with a large number of people on your support team. It will keep emails to a minimum and allow for proper communication.

So, far, I’ve come up with scheduling all monthly support meetings with the Ning Events function. This shows up on the front page and people can RSVP. One photo upload only for me and a quick RSVP functionality that is simple to use and easy for me to check. Also, I am updating a Google online calendar with the initials of each person next to each task scheduled, who agreed at the meeting to do that task. I embedded the calendar in an Ning Community and I sent out invitations to everyone’s email to join the Ning Community (not the Google Calendar). Ning can allow the network to be private, yet not require my approval for them to join. They get the invitation, click on it, and are immediately in. They can then see the monthly scheduled meetings featured on the front page using the Ning events scheduler. They can click on the title and RSVP if they are coming. I can go in any time and open the same link and see who and how many people have RSVP’d that meeting. Underneath that, I embedded the Google calendar of home care tasks.

They can then set the Google Calendar view to either week, month, or agenda. They can see their initials next to the task and track it that way. I can print out the coming month’s tasks for the next meeting. I can add initials of who claims what. I update the Google calendar with initials, and then I update the embedded Google calendar. They can print out this calendar too – a huge benefit! This way, I can meet with my friend earlier, schedule the tasks in Google, or share the password with him, so he can schedule the following month’s needed tasks. All that I do, is edit the title to add initials at a group meeting or later. If that doesn’t work, I can meet once with my friend to put in the tasks, meet once with the group to assign, and then everything else is online with a minimum of emailing and phone calls. And, the added benefit of using an Ning community is that the support team can “talk”to each other, add comments to any task, add blog posts, and generally become more involved with each other to help the support team become a true community. This is an additional layer of communication for those people who didn’t make the meeting, but are involved in the care. For instance, we decided everyone would bring their own sheets for overnight stays, and then take them with them to reduce laundry needs. So, I post that information online, and those that miss the meeting now have that information. I forgot to mention the size the of the bed, and someone commented that they need to know the size of the bed. So, posting that information online updates it for everyone and makes it public to those individuals in the network, whether they attended the meeting or not. So, little by little, we’re getting better organized and working out a system of care with free online communities and calendars.


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