Category Archives: free things

Can We Heal Humanity and the Planet by Changing the Way We Sell?

24World-Renowned Speakers Come Together for the 7 Graces Telesummit

In February 2008, at the start of the global economic recession, Lynn Serafinn’s television blew up. Six months after she made the decision not to replace it, as she watched everyone around her become more and more stressed about their finances, she suddenly realised she shared none of their anxieties. In fact, she realised her spending had gone down, and that her financial situation had actually improved. She began to wonder if there was a connection between this and the fact that she was no longer consuming a daily dose of the nightly news and television advertising.

It was then that Lynn started asking the question, “Is marketing making us ILL?” And by marketing, she included anything that was in the business of “selling ideas,” including politics and the nightly news.

This began a two-year journey for Lynn, as she researched and wrote her new book, The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. She wanted to discover the unspoken marketing mechanisms that were making our society, our economy and our environment ill. But most of all, she wanted to discover how we human beings could create a new paradigm for marketing, business and living that could heal both humanity and the planet.

And now, Lynn’s ground-breaking book The 7 Graces of Marketing is finally coming to Amazon and all major retailers on December 13th, 2011.

To celebrate the launch of The 7 Graces of Marketing, an illustrious panel of 24 of the world’s leading minds are coming together to discuss how we can bring back ethics and values into business and marketing, so we can start the change the world together at:

The 7 Graces of Marketing Telesummit

A FREE 7-Part Online Happening!

December 6th-9th, 2011

Register FR*EE at http://the7gracesofmarketing.com/free-telesummit

Over the course of four days, you will hear seven dynamic 90-minute discussions on the “7 Deadly Sins” of marketing and their corresponding “7 Graces” from Lynn’s book:

  • Part 1: Disconnection vs. Connection
  • Part 2: Persuasion vs. Inspiration
  • Part 3: Invasion vs. Invitation
  • Part 4: Distraction vs. Directness
  • Part 5: Deception vs. Transparency
  • Part 6: Deception vs. Transparency
  • Part 7: Competition vs. Collaboration

And take a look at this fabulous panel of guest speakers:

1. Joe Vitale – world-renowned media guest; appeared in the film The Secret; bestselling author of The Attractor Factor and dozens more

2. Greg S. Reid – Film maker, speaker, bestselling author of Think and Grow Rich: Three Feet from Gold and many others

3. Eric Pearl – World renowned energy healer, Founder of The Reconnection; author of  The Reconnection: Heal Others, Heal Yourself

4. Dan Hollings – mobile marketing expert; the brains behind the marketing campaign for the film The Secret

5. Pamela Slim – Award-winning author of Escape From Cubicle Nation; speaker; media expert

6. Liz Goodgold – Branding expert, author of Red Fire Branding and DUH! Marketing

7. Allison Maslan – Life and Business Mentor; founder of 9 successful businesses; bestselling author of Blast Off!

8. Suzanne Falter-Barnes – Business and Marketing coach; Co-founder of The Spiritual Marketing Quest

9. Tad Hargrave – Founder of Marketing for Hippies

10. Richard S. Gallagher – Communications skills expert; bestselling author of What to Say to a Porcupine and How to Tell Anyone Anything

11. Ward Vandorpe – International marketer; Founder of Expert Marketeer

12. Misa Hopkins – Consultant, author of The Root of All Healing; Spiritual Director of the New Dream Foundation

13. Barbara Altemus – Producer of The Calling; author of The Gift of Pain

14. Andrea Conway – Attraction Marketing Coach, marketing executive

15. Renee Baribeau – “The Practical Shaman;” Director of Desert Holistic Network

16. Renee Duran – Graphic designer; web developer; former advertising art/creative director; designed the book cover of The 7 Graces of Marketing

17. Michael Drew – Book marketer; speaker; Founder of Promote a Book

18. Jeffrey Van Dyk – Business and Marketing Coach; Co-founder of The Spiritual Marketing Quest 1

19. Chris Arnold – Award-winning creative innovator; expert in ethical marketing; author of Ethical Marketing and the New Consumer

20. Kate Osborne – PR at Solarus Foundation; resident author for More To Life Magazine; former editor of Kindred Spirit Magazine

21. Tanya Paluso – Empowerment mentor; community leader; Leader of Tribal Truths

22. Shelagh Jones – marketer and Founder of Spiritus Spiritual Marketing Directory

23. Paula Tarrant – Transformation and Transition Coach; Founder of Inspired Women Work

24. And, of course, Lynn Serafinn, author of The 7 Graces of Marketing

This special 7-part telesummit is Lynn’s FREE gift to you, to celebrate the launch of her book, which is coming Tuesday December 13th, 2011.

Register at http://the7gracesofmarketing.com/free-telesummit

During the broadcast, Lynn be telling you how you can receive a complete library of beautiful free gifts, kindly offered by dozens of her friends and colleagues, when you buy The 7 Graces of Marketing in paperback or Kindle from Amazon on December 13th. AND when you buy the book on the day of the launch, Lynn will also give you the complete set of MP3 downloads—that’s 10 hours of content-rich audio from 24 international thought leaders—absolutely free. And as a special gift, Lynn is also offering a full 1-year membership to her new 7 Graces Global Community starting in 2012, where you will be invited to hear exclusive interviews with thought leaders throughout the year, so we can all work together to shift the paradigm of business and marketing. If you can’t make the live event, do register anyway, because Lynn will send you the links to listen to the audio playback. This is a topic that is so needed in this transitional point in our history, this event promises to be THE online event of 2011. I hope you will join us online on December 6th-9th.

Again, the link to register free is http://the7gracesofmarketing.com/free-telesummit

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When Opportunity Doesn’t Come Knocking

Door - open on my dream I’ve been musing on how opportunities present themselves to some people and not to others, and what those people do with them. Many people are sitting on the sidelines in this bad job market, and getting either no job opportunities, or bad ones. Others get job opportunities and (believe it or not) turn them down. The whole “opportunity” concept is really curious to me. It depends on where you live, who you are, and how well you can spot and judge an opportunity when it presents itself.

Cycle Of Life And Opportunity

Some people suggest that if you just network, work hard, and be positive that opportunities will just come knocking at your door. I think we’re seeing that this just isn’t the case, as millions of people are doing just that with their job search and nothing comes of it. There are few jobs and that’s the reality of the situation. It’s like when you want to grow a garden, you have last year’s seeds, and instead of waiting for spring, you plant them in the winter. How much do you expect to reap just because you took the trouble to dig the frozen soil, and plant a seed? Zero, because it wasn’t the right time nor was there an open opportunity, and open door, in that environment. You aren’t going to make the winter spring by thinking positive thoughts. It takes more than that.

The 80/20 Individual

I read this great book: The 80/20 Individual. It talks about how you take the 80/20 concept and apply that to becoming more productive as an individual. In this case, in my interpretation, you should learn how to spot 20% of your opportunities that will yield optimal results and ignore the other 80% as trivial time wasters. The better you get at that, whether it is reducing networking to better connections, applying energy to productive projects, or creating things that produce spectacular income results – you will grow less variety, but you will reap richer rewards and quicker too. It’s working smarter, not harder. It’s understanding that just because an opportunity presents itself, it doesn’t mean that it’s worth your time. That’s why, I believe, that those people getting the most opportunities are also the ones that are turning them down. They are able to spot those that will bear fruit sooner and avoid those that don’t, so they have a track record of success. Others may not produce as much success in their careers as immediate results, simply because they picked the wrong opportunities to work with or the time to fruition is beyond their length of service. They attract opportunities, by virtue of a track record of success, but the opportunity presenting itself isn’t sufficient to generate success. In a way, they create more of what they did before, and that magnetizes a larger vortex of energies, then they have to become very selective.

It’s a case where the individual isn’t the driving force of success, but it’s an understanding that it’s a partnership between those seeds that were sown before, by someone else, and the opportunity of time that now presents itself to be the person that reaps the harvest. It’s a matter of cooperation between various principles in life. Success is never a standalone project. Many others always contributed, but only those at the right place and time get recognized for their contribution, and reap better rewards. Doing that, they magnetize more opportunities in the same direction, but not all of them are guaranteed to yield good results.

Finding Or Creating Opportunities?

I don’t believe an opportunity can be created at the wrong time and I am more and more convinced that we don’t find opportunities, they are attracted to certain people. Whether the opportunity is to make a million dollars or to get mugged, these “open doors” of chance always seem to go to the people who have a track record of being able to produce those results, over and over. It is a combination of who we are (what energies we emanate) and how we are in alignment with our place in the world and history. The person who ends up successful isn’t the one that “makes it happen” but knows exactly how to position themselves to reap the rewards.

Learning To Judge Opportunities

See, I learned long ago to weed out people in my immediate circle who attracted drama and calamity. It just follows them wherever they go and no matter how much you help them, they continue to attract it until something within them changes. They can have spectacular opportunities to change (as a crisis will often provoke), but they fail to take advantage.  So, they continue to attract more and more crisis, and it becomes a very bad cycle that continues until something within shifts. Before that happens, they’ve often dragged you down with them too. Should we fail to help those in need? No. However, I am more and more convinced that only 20% of people who actually need help are ready to get it and shift out of their situation. It’s up to us to figure out who those people are as they represent the best return on our investment of time and help.

Now, I don’t believe crisis is always necessary to create opportunity, and I try to align with business people who are attracting what I want, not what I don’t want. If I learn what they do to create what they want, then I can also do the same. This is what makes me think that they aren’t any smarter than I am, more blessed karmically, or even luckier. No, it’s some basic skill of being able to place themselves in a spot where 20% of their efforts produce 80% of their results in consistent and profitable ways. That’s what makes them different. Often, they don’t create their own opportunities, they capitalize on others. They don’t find opportunities, these drop in their laps – as if magnetically attracted. They don’t accept all opportunities, and I would suggest they’re very picky individuals. Once they do, though, they work just as hard, and smart, as anyone else and KNOW that they picked a winner.

Yet, there is much more to this subject. There is always opportunity out there, that’s true. Is it the right opportunity for what you want to create? That’s the real question.

Favorite Free/Open Source Programs For Business

You Are FreeI’ve been around computers forever, and I’m always pleased to find something that can replace a proprietary program with an open source one. You may be surprised to learn (I was) that even WordPress is an Open Source program, even if they have commercial area. They also have a WordPress.org area where you can download the Open Source version. Wikipedia defines Open Source Software (OSS) as follows:

OSS can be defined as computer software for which the human-readable source code is made available under a copyright license (or arrangement such as the public domain) that meets the Open Source Definition. This permits users to use, change, and improve the software, and to redistribute it in modified or unmodified form. It is often developed in a public, collaborative manner. Open source software is the most prominent example of open source development and often compared to user generated content.

Most of the time Open Source software is free, unless someone takes a version and makes it into a commercial product. But, the original Open Source Software would still be free to distribute.

So, here are some of my favorites…

OpenOffice

This program has a suite of products like Microsoft Office from spreadsheets to word processors. As a writer, I love OpenOffice because it can allow me to save in various different formats (even MS Word) and appears to be a lighter install than MS Office. I don’t have to pay to upgrade the product every time a new version comes out. When my pc crashes, I can re-install without going through all sorts of security hassles and proof of purchase stuff. And, so far, I don’t notice much difference between the features I use than MS Word.

Firefox

This is a great browser (I’m using it right now). It is based on Open Source philosophy and anyone can download it for free. I find it much easier to use than Internet Explorer and love the multiple tabs feature. There are so many programmers aware of Firefox’s popularity that you can get free extensions for practically anything you want.

WordPress

I just recently found out this is Open Source Software. I am very excited about trying it out on my web servers. WordPress.org does need an to meet specific requirements, but it claims to be an easy install. I will write more about this later as I see how it suits my needs. I already love the program as a free portal, but want to include blogs under my own domain where I have more control. I am eager to see what the advantages of doing it this way are and will talk more about it as I learn more.